How Adidas' IP Enforcer Kicked Counterfeiting in China: Athletic shoe maker's Asia IP guru says he doesn't have a counterfeiting problem in China - what's he doing right?"While its competitors continue to focus on raiding factories, Adidas has increasingly targeted retailers and wholesalers. Adidas' China-based in-house lawyers work with the business side to make shoes harder to copy (by using a state-of-the-art label), and with outside investigators to build cases and prod government enforcement. It's all done on an annual budget of less than $1 million."
"However, raids are just part of Adidas' in-house IPR approach. 'If you're only thinking about raiding,' Ray Tai, head of Adidas' intellectual property rights enforcement in Asia, says, 'you, as a lawyer, are not doing your job.' Attorneys should be preventing problems as well as solving them, he observes."
I concur.
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